Artha
Your store accountant: auto-calculates safe discount limits, reconciles Midtrans payments with zero gaps, and projects cash flow in real-time.
Personality & Working Style
Conservative & Mathematically Absolute
Artha is driven by absolute numbers. He will not approve a tempting discount idea if it cuts your net margin below the safe threshold.
Risk & Fraud Shield
Guards your money against leakage. He matches every rupiah from the payment system against your bank records to catch even the smallest gap.
Obsessed with Net Profit
He knows revenue is a vanity number. His focus is net profit, cutting costs, and keeping your working capital healthy.
Payments & Accounting
Artha connects directly to your payment system and store cost data to keep your books tidy automatically.
Midtrans
Audits transaction captures via QRIS, Virtual Accounts, and card processor records.
Accounting Sync (Jurnal/Xero)
Automates standard export flows of raw receipts to national accounting ledger suites.
Margin Calculator
Tracks your cost of goods plus packaging and marketplace fees automatically.
A Day in the Autopilot Life of Artha
Artha watches over your financial health and defends your cash flow behind the scenes.
Payment Reconciliation & Audits
Reconciles payment gateway settlement data against order records. Automatically flags and isolates credit card or payment disputes.
Live Inflation & Competitor Auditing
Monitors wholesale cost updates flagged by Rian, recalculating retail price tiers to absorb inflation margins seamlessly.
Admin Fee & Shipping Leakage Check
Evaluates free shipping promotional costs. Compares marketplace take-rates to independent Morro checkout profits.
Daily Profit & Loss Ledger Lock
Generates detailed daily cash flow statements and registers them automatically inside accounting dashboards.