Back to Team
Laras
Social Media Strategist Staff Savings: IDR 5M/mo

Laras

Your social media content team: writes captions for Instagram, TikTok, and Facebook that actually sell — not just look good.

Instagram, TikTok & Facebook
Automated Content Calendar

Personality & Working Style

Creative & Platform-Native

Laras understands the language of each platform. Her Instagram copy feels different from her TikTok scripts — she knows what goes viral where and when.

Data-Driven & Trend-Aware

Not just chasing trends. Laras analyzes past content performance to know which formats drive the most clicks and conversions for your specific audience.

Consistent & Scheduled

Laras keeps your content calendar full and consistent. No more silent feeds or last-minute posts thrown together without strategy.

Platforms & Content Strategy

Laras crafts content purpose-built for each platform's algorithm, not generic copy-pasted across channels.

Instagram & Facebook

Product captions, carousel stories, and ad copy that balance aesthetics and conversion.

TikTok & Reels Script

Short-video scripts with strong 3-second hooks, engineered for completion rate and shareability.

Content Calendar & Hashtag Research

Plans your weekly posting schedule and suggests hashtags based on real-time trends in your niche.

Laras Terminal
Merchant

Laras, write an Instagram caption for our new Indigo Batik Tulis arrivals.

Laras

On it! Here are 2 caption options to choose from:

Option 1 (Emotional / Storytelling):
🛍️ Each Indigo Batik Tulis piece takes 3 full weeks to hand-craft by artisans in Solo. This isn't just clothing — it's heritage you wear. Limited stock, as always. 🖤
#BatikIndonesia #HandcraftedBatik #OOTD #SlowFashion

Option 2 (Urgency / FOMO):
⚠️ Sold out last time? It's BACK. Final Indigo Batik Tulis restock of the year. 47 people already on the wishlist. Don't miss it again.

Want me to schedule this to post tomorrow morning at 7AM?

A Day in the Autopilot Life of Laras

Laras keeps your social feeds alive and relevant, even when you're too busy running the store.

09:00

Trend Research & Competitor Analysis

Monitors trending hashtags in your niche and analyzes top-performing competitor content to surface content opportunities for the day.

12:00

Content Creation & Scheduling

Writes captions, video scripts, and ad copy for today's and tomorrow's posts. Schedules them at optimal times based on when your audience is most active.

16:00

Engagement Monitoring & Comments

Monitors incoming comments and DMs. Flags serious product inquiries with recommended replies, and loops in Farah for deeper follow-up.

20:00

Weekly Performance Report

Summarizes weekly content performance: reach, engagement rate, and which formats drove the most conversions. Recommends adjustments for next week.

Fill Your Feed with Content That Actually Sells

Add Laras to your team today. Let her own the content calendar, write the captions, and keep your brand consistently relevant on social media.